Some SEO expert professionals don’t agree with it. But Google has already confirmed it. Bolded text in a paragraph can help your SEO efforts. It allows Google’s crawler to better understand your content better.
An SEO Expert Submitted a Question About the Benefits of Bolded Text
During the Google Search Central SEO hangout last week, someone asked regarding the benefits of bolded text. Is it just a stylistic choice or can it affect SEO? John Mueller replied that bolding words does help SEO.
But the main question is to what extent? Mueller stated that bold text does add extra value to any page. Google’s crawlers can use bolded or italicized text to better understand what’s vital on that page. Even though Google can figure out what is pertinent, the bolded text makes your content or message clearer.
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