Innovative Online Marketing You Must Try

There are many online marketing ways to improve your connections with your clients, increase leads and maximize ROI. But what innovative online marketing techniques you must try today?

Video ads

They are a beneficial strategy that you must develop. The majority of Internet users are visual learners.

Hence, provide your audience with engaging content. But make sure that the videos are shareable and have the potential to go viral. It’s a great method to incorporate your company’s narrative by having engaging visuals.

Influence marketing

Some people call it advocate marketing. Regardless of how you want to call it, this kind of marketing can help you generate new clients.

The reason for this is that people are likely to trust someone they already know. You can implement it through physical networking.

There are some tools online that can help marketers in building advocate relationship with clients. These tools can assist in social media engagement and generate reviews.


They’re a vital online marketing method that’s steadily growing in popularity over the years. Experts also see the popularity of video blogging. With live streaming tools, like Meerkat and Periscope, you can produce live streaming videos for your audience.

Video shows are series of episodes, instead of having a one-off approach. You can use this technique by creating a series of tutorial and other educational themes.

The fluid narratives will make your clients trust your brand because they are less suspicious of the motives of the video.

Innovative Online Marketing

Think beyond SEO

With increasing popularity of AI or machine learning, Siri, Cortana, and other digital assistants will do most of the searching for their potential clients. To optimize this new format, your business’ information must also be accessible to these digital assistants.

You must consider that these assistants look beyond the web. That is, they look into search histories and hard drives to ensure they provide a tailor-fit result.

To tap into these digital search helpers, make sure that you use search words that are conversational. Thus, avoid those jargons and complex search terms.

Then, make sure to keep high-quality content on your site. Digital assistants can easily spot link stuffing.

Marketing apps

They could be mobile apps or on-site web apps. Use them to your marketing advantage. Each app has its strength and weakness. Choose which of them to focus on based on your brand’s specific goals.

Are you wondering how you can use these strategies to your own strategy? Talk to our experts today. They can give you more innovative strategies that let you discover new possibilities. Call us at Websites Depot today: (213) 457-3250